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May 21

The inexorable rise of mobile

  • Created:Tuesday, May 21 2013

Mobile access keeps on growing

We are always analysing the access statistics for our operators websites and mobile websites.  One continuing trend we have seen is the phenomenal growth in mobile access.

The graph below shows the website pageviews from one of our operators.  The red line charts the number of pageviews recieved each week on the operators main website.  

The blue lines shows the corresponding number of pageviews recieved each week on the operators mobile website.

 

The graph goes back 2 years since the mobile website was launched.  What we can see is that about 6 months ago it over took the desktop website in terms of number of pageviews and has since kept growing.

The most intersting aspect of this is that the mobile website doesn't appear to have canabalised the traffic from the desktop website, rather it is just reaching more people more often.