the key to your city

The key smartcard is a great way of buying tickets for travel on UNIBUS and more. You can top-up your key with tickets safely and securely online. It only takes 3 hours for your online ticket to load and then your key is ready for use on the bus. You can also top-up your key on the bus and at the more travel shop.

The key will be delivered to your main campus for you to collect.

tickets on the key


Save 50% on cash/contactless single fares by purchasing multi-trip tickets on the key for just £1 a trip!

10 trips £10


A years travel on any UNIBUS and any bus in more bus zone A, this includes m1, m2, 13, 14, 15. Not valid on night buses. 

annual £250

order your key

Follow the steps below to get your key, buy your tickets and start using it!

  1. order your key here online
  2. allow 2 working days for your key to arrive in the post
  3. login and purchase your tickets on the key top-up site
  4. wait 3 hours for your online ticket to load onto the key
  5. hold the key for 5 seconds on the ticket machine to activate, anytime thereafter just wait for the green light!
  6. enjoy travelling & saving with the key!


other discounts

If you do have a valid key you can also use all other more bus services (except night buses) anytime Mondays to Fridays and at weekends, for the price of a child ticket. You will need to pay cash to the driver. You must show the driver your current Bournemouth University or Arts University College student or staff ID when travelling on more bus services to qualify to travel at child rate.

already got a key?

Register your details to your key, so that you can top-up online. Registering your key also insures that should you lose your key we can transfer any remaining tickets onto a replacement key.


keep me - don't bin me!

Please look after your key and don’t throw it away. You can use the same key card time and time again. Your first key is free, but you may be charged up to £5 for every additional card.

the key



If you already have a registered key account click here to log in securely and top-up now. Don't forget you can use this on all more buses in network zone A.